Business and Creative lead for Huge’s 2nd largest account, Stellantis. I work to push and stand up a creative team of 25 members. Business goal is to shift mindset to include Digital Brand Storytelling in addition to it’s current performance media remit.
2023 was focused on marrying key business objectives for the brands (Jeep, Dodge, Ram, Chrysler, Wagoneer, Alpha Romeo, and Fiat) with the insights that drives their respective audiences in their digital Day-2-Day.
We created brand actions that hero more than just sheet metal by thoughtfully backing into media while offering up and creating more immersive experiences that are audience-first, brand centric, and drive strong engagements.
Along with a robust Digital Marketing plan we were able to sneak in a fun little AR experience in Instagram to make the “Doom scroll” a little more thrilling.
In support for the larger “Famous for Freedom” campaign, we were asked to remind drivers that even though Bronco is new to the market, Jeep is still the king of the mountain.
The Ram 1500 is the truck of your dreams that powers the life of your dreams. And we use AI to give the world exactly what it didn’t think it needed—1.4 million more songs about pickups and the different people who drive them.