Purina tasked us with 2 things. They wanted us to modernize Alpo and improve quality perceptions. They had a limited budget and no TV. The only thing we new is that when dogs got excited at meal time, so did the owners.
We revamped social with a more deliberate visual approach to Instagram & Facebook.
New site design responsive for all devices and seamlessly integrated with social.
We used a substantial percentage of the media money to partner with bloggers as brand advocates. A new, nimble and effective approach for that year.