The Ford Logo is "impossible to ignore" so are their cars. In 2016 we introduced a new campaign for the car portfolio and a new way to treat a legendary logo globally.
By re-contextualizing the iconic Ford Script, we brought new dimensions to the storied brand.
Hundreds of product-focused posters, billboards and print ads were created globally.
There was also a custom builder for people to make artwork of their favorite car. We turned thousands of those into billboards.
It also impacted how we acted on TV.
From the CEO's stage to the company's biggest events, the brand felt new.