For the first time ever, Mustang owners could make their own personal Mustang logo and put them on hoodies, hats, T-shirts and ultimately as real emblems on the front of their Mustangs. In return, we released them into the wild. From Billboards and murals to tv and print. Celebrating our owners’ individuality in every piece of communication that went out.
The Results:
• 175k ponies have been designed on the Personalizer.
• 1 of out every 4 visitors went on to shop merchandise.
• Social response rate of 720,323 social engagements.
• Traffic to Build & Price increased by 51% at launch and has continued to perform above average.
• 2019 Bronze OBIE Awards OOH Advertising
• 2019 Webby finalist in Advertising, Media & PR: Best Social Community Building and Engagement
Creative Team: Jimmy Morrissey, Stephan Lacombe, Mylou Vang, Maureen Marnon