Nascar has a hall of fame honoring those who make it possible. That’s great but what about the fans who make it possible?
Ford decided it was time to show THEM some love. So we created the Ford Nascar Hall of Fans—a socially driven campaign on twitter where fans made their case to be named Nascar’s biggest fan.
Creative Team: Sue Mersch, Stephan Lacombe, Jimmy Morrissey, Katie Morrissey, Jenna Dempsey, Brittany Gutierrez
Have a look at the case study below.